A Modern Marketing Plan

In today’s digital world, putting a “For Sale” sign in the yard and hoping for the best just isn’t enough. If you’re considering selling your home in Northeast Tennessee or Southwest Virginia, you need a smart, modern strategy that meets buyers where they are—online.

With 17 years of experience and a deep understanding of what works in this evolving market, I combine traditional real estate expertise with powerful digital marketing tactics. Here’s how I use social media, YouTube, and real estate portal sites to market your home to the widest, most qualified audience possible.

Social Media Marketing: Maximum Reach, Maximum Engagement

Over 70% of homebuyers browse social media during their home search—so your listing needs to be there.

How I do it:

  • Facebook & Instagram Ads: Your home is promoted using targeted ad campaigns that reach buyers based on location, interests, income, and behavior—putting your property in front of people who are actively looking in your area.

  • Reels & Stories: I create visually compelling walk-throughs and highlight reels to showcase your home’s best features in bite-sized, scroll-stopping video content.

  • Local Engagement: Posts are shared in neighborhood groups, buy/sell pages, and community forums to connect with hyperlocal buyers.

Why it works:
It’s not just about likes—it’s about visibility. The more eyes on your listing, the faster it sells (and often for more money).

YouTube Home Tours: Your 24/7 Open House

Video is one of the most powerful tools in real estate—and YouTube is the #2 search engine in the world.

What I offer:

  • Professional video walkthroughs: Think of it as a guided showing, available 24/7 for out-of-town or busy buyers.

  • Neighborhood spotlights: I highlight the local lifestyle, nearby schools, parks, and amenities—because buyers are shopping for more than a home.

  • SEO-optimized titles and descriptions: These help your listing show up in YouTube and Google search results.

Why it works:
Buyers can fall in love with your home before they ever schedule a showing.

Listing on Portal Sites: Zillow, Realtor.com, Redfin & More

Of course, we list your home on all the major real estate platforms—but with strategy.

How I stand out:

  • Stunning photography: Bright, professional images that showcase your home at its best.

  • Keyword-optimized descriptions: Tailored listing copy that emphasizes your home’s most desirable features (think: lake views, home office, main-level living).

  • Open house promotion and virtual tour integration: Making your home more clickable, sharable, and viewable than the competition.

Why it works:
This is where serious buyers start their search. I make sure your listing isn’t just on the map—it’s leading the pack.

 

Marketing your home today requires more than just a listing—it requires a strategic media presence. From social platforms to YouTube and national portals, I use every modern tool available to showcase your property to the right buyers at the right time.

Thinking of selling? Let’s create a custom marketing plan that gets your home seen—and sold. Ready to get started? Let’s connect.

For most of us, our home is our biggest investment. When it's time to sell, get the value you deserve with the help of a professional real estate agent. If you'd like to discuss your next home sale today, please contact us anytime.

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